With World Cup spanning across North America in 2026, adidas brought together their most important partners from around the world for a sneak peek at their plans for World Cup 26. Taking over LA, we hosted 500+ guests for a 5 day world-class experience.
The week launched with an Oscar-worthy dinner on the pitch at BMO stadium – the home of LAFC and the heart of soccer in the city. With world-class celebrities seated throughout, our adidas pre-game moment was the place to be.
For game day, we took over SOFI stadium – where World Cup will be played for the first time in 2026. With state of the art digital boards throughout the stadium and a cutting edge 360 degree video display over the pitch, adidas took over SOFI at every level.
Our game day experience included everything from a World Cup fashion show to intimate moments with partners that are shaping the culture of sport.
Providing an experience that only adidas could serve up, our week long takeover helped to secure adidas, yet again, as the pinnacle brand for World Cup.
