Cumulus is bringing cold coffee into homes with the creation of a sleek and innovative machine. The emerging brand turned to FG&Co for a full-service partnership to design and execute a mobile tour. We united strategy, creative, production, and tour management to bring the activation to life across the East Coast.
We designed and produced two premium footprints that complemented each other as well as every unique location. Inspired by the innovative design of Cumulus, our immersive tour showcased the art, science and magic of a premier brand.
Over 10-weeks, we pulled off 37 activation days in 21 different locations and introduced Cumulus to over 19,000 people. A few big names showed up including Martha Stewart who told us how much she admired the experience: “This is delicious! And I love this trailer!” She also shared it on Instagram extending our total reach to 2.5 million prospective consumers. FG&Co helped launch the Cumulus brand, captivating audiences and creating a wave of desire for the Cumulus experience.
