Smiley faceFor Good & Co.

Crafting a Love Letter to the Queer Community

To celebrate Pride 2023, we transformed a Drag Bingo game into an engaging, educational experience that united employees in person and around the world. With pops of game show flare, we created an inclusive event that weaved in athlete voices, LGBTQIA+ facts and intentional touchpoints that celebrated the individuality of each attendee.

Hosted by local icon Poison Waters, the event sold out in under an hour with over 400 attendees participating. The customized experience brought the Pride Collection to life, ultimately increasing ally-ship and promoting the accepting, loving environment that the brand represents.