In partnership with adidas, For Good & Co. brought to life a multi-city takeover for the adidas Fútbol Society – a community-led platform celebrating the intersection of fútbol, culture and fandom.
Built on the belief that soccer in America lives far beyond the stadium, we transformed key cities into cultural hubs that reflected their local energy and passion. Across Atlanta, Los Angeles, Miami, New York City, Columbus, Seattle and Dallas, each activation blended product storytelling, live experiences, and community celebration into one cohesive movement.
As the kickoff location, Atlanta set the tone for the entire program. The city’s creative energy brought together a dynamic activation space, a celebratory stadium activation and an attention grabbing adidas fashion show produced in partnership with SoccerBible.
To support the stadium experiences, we built a modular activation kit that featured interactive fan experiences including giveaway prize drops and custom team memorabilia. The design was a flexible, traveling system that adapted seamlessly to each venue while maintaining a unified visual identity across markets.
Across Los Angeles, Miami, New York City, Columbus, Seattle and Dallas, each market brought its own cultural heartbeat to the program blending heritage, local energy, rivalry and supporter spirit into a unified and authentic expression of fútbol nationwide.
These moments blurred the lines between sport and culture, expanding fútbol’s reach, deepening the adidas roots in local communities, and set the foundation for adidas's road to the 2026 World Cup.
