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Influencing the NFL's Most Influential QB

With NFL dreamers looking on, we excited Patrick Mahomes to share the launch of his adidas x Mahomes franchise by creating a series of next level unboxing experiences for the man himself.

Inspired by Mahomes’ game time domination both on and off the field, our kits celebrated multiple intricacies of his play - from his 2pm nickname to his fanatic love for Call of Duty.

By hyping Mahomes himself, the new franchise immediately garnered over 8 million views across social platforms from a single post. Shout outs from legends like Sergio Garcia and Drew Whitcomb didn’t hurt either.