Batanga came to us looking for a way to stand out on tequila shelves while authentically representing the spirit they felt the brand embodied.
With a restored focus on appreciating every moment and leaning into the brand's deep Mexican heritage, we developed a rebrand that celebrated the guiding voice and vision behind Batanga.
Using colors, illustration styles, and language that reflected the tradition and warmth of moments well shared, our glass-half-full creative contributed to a 31% boost in 2022 depletions.
