Smiley faceFor Good & Co.

Redefining a Tequila's True Self Sparks Record Setting Celebrations

Batanga came to us looking for a way to stand out on tequila shelves while authentically representing the spirit they felt the brand embodied.

With a restored focus on appreciating every moment and leaning into the brand's deep Mexican heritage, we developed a rebrand that celebrated the guiding voice and vision behind Batanga.

Using colors, illustration styles, and language that reflected the tradition and warmth of moments well shared, our glass-half-full creative contributed to a 31% boost in 2022 depletions.